Skincare brands creators posted about most
In the last 30 days, 369 creators posted 634 videos naming one of these 6 skincare brands on TikTok, Instagram (Reels) or YouTube (Shorts).
Ranking
Ranked by creators: a creator counts once per brand, however many videos they posted. Click a column to sort.
| # | Platforms | ||||||
|---|---|---|---|---|---|---|---|
| 1 |  BYOMA | 97 | 191 | 5.1M | 27.1K | 98% | |
| 2 |  cocokind | 87 | 144 | 696.2K | 5.2K | 97% | |
| 3 |  Good Molecules | 67 | 98 | 290.3K | 3K | 98% | |
| 4 |  Starface | 46 | 86 | 13.1M | 152.1K | 100% | |
| 5 |  KraveBeauty | 44 | 71 | 286.5K | 4K | 100% | |
| 6 |  Topicals | 34 | 44 | 3.2M | 74.9K | 98% |
Where each brand’s creators post
Each brand's videos by platform. Instagram counts Reels, YouTube counts Shorts.
- TikTok
- YouTube
- All skincare53% TikTok
- BYOMA70% YouTube
- cocokind39% Instagram
- Good Molecules63% TikTok
- Starface95% TikTok
- KraveBeauty80% TikTok
- Topicals93% TikTok
Creator sizes by brand
Each brand's creators by followers on the account they posted from (subscribers on YouTube).
- Nano · Under 10K followers
- Micro · 10K–100K
- Mid-tier · 100K–1M
- Macro · 1M and up
- All skincare88% under 100K
- BYOMA90% under 100K
- cocokind90% under 100K
- Good Molecules95% under 100K
- Starface70% under 100K
- KraveBeauty88% under 100K
- Topicals85% under 100K
Top skincare creators by views
The creators whose videos naming these brands drew the most views in the last 30 days, and which brands they named.
| Creator | Followers | Videos | Views | Brands |
|---|---|---|---|---|
 @yonna.jayTikTok | 7M | 3 | 11.2M | Starface |
 @kikoiyubeautyTikTok | 1.7M | 7 | 2.7M | Topicals |
 @grwm.rylanTikTok | 19.7K | 11 | 1.7M | BYOMA |
 @mackenziedavizInstagram | 520.5K | 3 | 1.2M | BYOMA |
 @goodluck2158TikTok | 18.5K | 1 | 1.1M | BYOMA |
| @relatablepersonig_TikTok | 7K | 4 | 806.6K | Starface |
 @xandrawrrrTikTok | 129.1K | 3 | 400.9K | Starface |
 @perfectlykelseyInstagram | 775.9K | 1 | 278.3K | BYOMA |
 @kristynhoffman96TikTok | 454.5K | 10 | 253.6K | BYOMAcocokind |
 @boptiTikTok | – | 3 | 228K | Topicals |
Creators posting about more than one brand
6 creators named two or more of these brands in the last 30 days. We don't know whether any brand sent them product or paid them.
Most-posted skincare products
The products named or shown in the most videos across these brands. Views add up the videos whose views were read.
- Moisturising Gel Cream · BYOMA79 videos · 1.3M views
- ceramide lip blur balm · cocokind49 videos · 235.1K views
- Hydrating Milky Toner · BYOMA44 videos · 2.6M views
- hydro-stars® + big yellow · Starface41 videos · 10.2M views
- Balancing Face Mist · BYOMA39 videos · 707.9K views
- electrolyte water cream · cocokind38 videos · 121.4K views
- Yerba Mate Wake Up Eye Gel · Good Molecules31 videos · 16.8K views
- Hydrating Electrolyte Rescue Serum · cocokind28 videos · 175.5K views
- Mochi Berrier Moisture Cream · KraveBeauty25 videos · 86.8K views
- Great Barrier Relief · KraveBeauty23 videos · 88.4K views
Top video for each brand
Each brand's most-viewed video in the window. Each opens the post on its platform.
TikTok8.6M viewsStarface@yonna.jay
TikTok1.4M viewsTopicals@kikoiyubeauty
TikTok1.1M viewsBYOMA@goodluck2158
TikTok99.7K viewsKraveBeauty@thedaninicolee
TikTok94.1K viewscocokind@kristynhoffman96
TikTok42.6K viewsGood Molecules@mysistersskin
How the ranking works
A creator counts once per brand, however many videos they posted, and once on this page’s totals however many brands they named. A video counts when its caption names or tags the brand or one of its products; Pozto’s video check then looks for the product on screen or said out loud. We don’t know which creators a brand sent product to or paid. Each brand’s page has its creators, products and top videos. How these pages are made
See who posts about your brand