Every video your creators post about you, in one place.
You gift product, pay for posts or run ambassadors, and the UGC lands on a dozen accounts. Pozto watches those creators on TikTok, Instagram Reels and YouTube Shorts, finds each video that shows your product, even untagged, and shows which ones are worth reusing.
Captions miss things. Video doesn’t.
Most tools read tags and captions. But creators often show your product without tagging you, or tag you without showing it. Pozto checks the video itself.
Built for product seeding, influencer gifting and brand ambassador programs, where most creators never tag you.
Did they post?
See who posted and when, without opening a single feed. Add your gifting list and Pozto also flags who’s due and who went quiet.
Is the product in it?
On screen, said out loud or in the caption, down to the second.
@meccabeautyWho already shows it?
Find creators who already tag or name your brand and aren’t on your list yet. They’re your warmest outreach.
Nudge, don’t chase
Late creators get a friendly reminder drafted for you. On Growth, Pozto sends it, and asks creators who showed your product without tagging you to add the tag.
“Hi Mikayla, we loved your Dew Drops video! Would you add @glowrecipe to the caption?”Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
Two kinds of UGC platform
Search for a UGC platform and you’ll find two different products under one name. Marketplaces commission new videos: you post a brief, pay creators you haven’t met, and get files to run as ads. Management tools work on UGC that already exists: they find it, sort it and help you reuse it.
Pozto is the second kind, for one source of UGC in particular: the creators you already work with. Gifted creators, paid creators, ambassadors and affiliates post about you on their own accounts, often without tagging you. Pozto finds those videos so you don’t have to search for them, and shows how each one did.
| UGC marketplace | Pozto | |
|---|---|---|
| Where the videos come from | Creators hired through the marketplace | Creators you send product to or pay |
| Where they’re posted | Delivered to you as files | On the creator’s own TikTok, Instagram or YouTube |
| What you get | Files and the rights you bought | Every post, its link, views and whether it showed your product |
| Untagged posts | Not applicable | Found by the video check |
What Pozto finds
- Posts from the creators you add. Import your list or Shopify gift orders, and Pozto checks each creator’s public TikTok, Instagram Reels and YouTube Shorts every few hours while they owe a post. With Keep watching it goes on finding their new posts after that. Creators don’t connect anything.
- The untagged ones. The video check looks for your product on screen, to the second, on every plan. From Solo it reads the caption’s tag, and from Starter it hears your brand or product said out loud. A video that shows your serum without a tag still counts.
- Videos you spot yourself. Add any TikTok, Reel or Short by link, from a creator on your list or not, and it’s checked the same way.
- Creators you didn’t contact. On the Brand plan, Discover lists creators who posted about your brand on YouTube in the last 90 days but aren’t on your list.
- Deleted videos. A post the creator takes down, or a tag edited out, is marked, so you know before you ask to reuse it.
Picking the UGC worth reusing
Not every post is worth licensing. From Starter, Pozto shows each video’s views, likes, comments and earned media value over its first 30 days, so you can sort your creators’ posts by what actually got watched. A video that did well with no push from you is the safest bet for your ads: it has already shown it works.
When you’ve picked one, Pozto often has the way to ask: it finds creators’ emails in their Instagram bio, YouTube channel, link-in-bio page or Shopify gift order. Our guide to UGC usage rights has the messages to send, and the UGC contract template covers a paid deal.
What Pozto doesn’t do
- No creator marketplace. Pozto doesn’t find you UGC creators to hire or commission videos.
- No rights requests or consent records. Asking for permission and keeping the creator’s answer stays with you.
- No downloads or galleries. Pozto links to each post on its platform; it doesn’t give you the video file or put UGC on your website.
- No ads. Running a post as a Spark Ad or partnership ad happens in TikTok and Meta’s ad tools.
- Public videos only. Stories and private accounts aren’t seen, photo posts can’t be video-checked, and YouTube videos longer than 3 minutes aren’t counted.
Pricing
You pay for active creators, the ones Pozto is watching. The Free plan covers 10 of them, with post tracking, the on-screen check, adding posts by link and found emails. Solo adds the caption’s tag, Starter adds spoken names and views, and Brand adds Discover.
Monthly or yearly. Cancel anytime.
Pay for the creators you’re tracking this month. Products are unlimited on every plan, and you can cancel any time.
Free
Try it on your next seeding
- 10 active creators
- 1 brand · 1 seat
- 1 competitor · 10 creator checks a month
- Who posted and who’s late
- Spots your product in every video
- Reminder drafts for late creators
- Weekly email digest
- Free affiliate program, no cut
Solo
For your first gifting program
Everything in Free, plus:
- 25 active creators
- 1 brand · 2 seats
- 3 competitors · 100 creator checks a month
- Who tagged you, and who disclosed it
- Daily email digest
Starter
For brands testing seeding
Everything in Solo, plus:
- 50 active creators
- 1 brand · 3 seats
- 5 competitors · 300 creator checks a month
- Views, engagement and EMV per video and product
- Hears your brand said out loud, with their words
- Campaigns, with views and EMV for each
Growth
For always-on creator programs
Everything in Starter, plus:
- 250 active creators
- 3 brands · unlimited seats
- 10 competitors · 1,000 creator checks a month
- Reminders sent for you, with delivery confirmed
- Get the credit: ask every untagged video, see who added the tag
- Weekly report: views, EMV, campaigns compared
Brand
For teams running many campaigns
Everything in Growth, plus:
- 1,000+ active creators
- Discover creators who already show you
- 25 competitors · 3,000 creator checks a month
- 10 brands, SSO, API and unlimited seats
Over your limit? New creators are still added, but paused until you upgrade, close finished ones, or turn on extra creators at your plan’s rate.
Paid plans renew automatically each month or year until you cancel. Upgrades start right away, and you pay only the difference for the rest of the period. Downgrades start at your next renewal; the current period isn’t refunded.
Comparing tools? Pozto vs GRIN · Pozto vs Modash · Seeding ROI calculator
Prices are converted from US dollars and rounded. You’re billed in the currency you choose. Tax is added at checkout, based on your billing address.
Questions
What is a UGC platform?
Software for user-generated content: either a marketplace that commissions new videos from creators, or a tool that finds and manages UGC that already exists. Pozto is the second kind, for the creators a brand gifts or pays.
Can Pozto find UGC from people I didn’t send product to?
Partly. Add any post by link and it’s checked like the rest, and on the Brand plan Discover lists creators who posted about you on YouTube in the last 90 days. Pozto doesn’t search all of TikTok or Instagram for your brand.
Does Pozto get me the rights to use a creator’s video?
No. The creator owns their video. Pozto finds the post and often the creator’s email; asking for permission and agreeing terms is up to you. Our UGC usage rights guide has templates.
Do creators have to tag my brand?
No. The video check looks for your product on screen in every video, and from Starter it also listens for your brand or product name.
Stop chasing screenshots.
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