The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Industries · November 2, 2026How to Market a Tea Brand With Creator SeedingHow to market a tea brand with creator seeding: what to send by format, which creators fit, when to seed, and which detox claims to keep out of the brief.Industries · November 1, 2026Eyewear PR Package: Sunglasses and Prescription FramesHow to build an eyewear PR package: collect fit and Rx details, match creators to frames, avoid risky lens claims and measure untagged posts.Industries · October 31, 2026Protein Powder PR Package: Seeding Fitness CreatorsProtein powder PR package playbook: what to send, which fitness creators to seed, why to ship by early December, and the claim rules to know.Industries · October 30, 2026Sunscreen PR Package: What to Send and SPF Claims to AvoidBuild a sunscreen PR package that gets applied on camera: what to send, which creators to pick, a year-round calendar, and the SPF claims to keep out.Budget · October 29, 2026How Much to Pay Influencers: Free Product vs. a FeeHow much to pay influencers when you send free product: what counts as payment, which asks justify a fee, and how to set one from past views.Seasonal · October 27, 2026How to Get Your Product in Gift Guides: Seed by Mid-NovemberHow to get your product in gift guides from creators this holiday season: a dated seeding timeline, what to put in the box, and how to track the results.Industries · October 26, 2026Gifting Haircare Influencers: PR Packages & Creator RatesLearn how to segment your gifting list by hair type, pack a haircare PR package, and navigate beauty influencer rates when they ask for payment.Strategy · October 25, 2026TikTok Shop Free Samples: A Complete Guide for BrandsLearn how the TikTok Shop free sample program works, the rules for creators, and how it compares to traditional product seeding across platforms.Industries · October 24, 2026Product Gifting for Baby and Kids Brands: A Complete GuideLearn how baby and kids brands can run effective product gifting campaigns, navigate child safety rules, and track untagged creator posts.Seasonal · October 23, 2026Black Friday PR Package Ideas: Building Pre-Sale HypeDiscover non-affiliate Black Friday PR package ideas to drive organic video unboxings and get your brand on holiday wishlists early.Industries · October 22, 2026How to Run a Makeup Seeding Campaign: Gifting InfluencersLearn how to run a makeup seeding campaign. We cover shade matching, gifting influencers, makeup PR packages, and tracking untagged GRWM mentions.Strategy · October 21, 2026What to Write in a PR Package Note (With Templates)Learn what to write in a PR package note. Get copy-paste templates and actionable advice to encourage organic unboxing videos from creators.Industries · October 20, 2026How to Send Products to Influencers: Accessory BrandsLearn how to send products to influencers. A practical guide for fashion accessory brands to curate items, write PR notes, and track untagged placements.Strategy · October 17, 2026Influencer whitelisting: Spark and partnership adsInfluencer whitelisting explained: how TikTok Spark Ads and Meta partnership ads work, when to boost a gifted post, and the rights and disclosure it needs.Measurement · October 16, 2026Engagement rate formula: by followers, views, reachThe engagement rate formula three ways (by followers, views and reach), what each platform shows, what a good engagement rate is, and how to vet creators.Creators · October 15, 2026UGC vs influencer content: what’s the difference?UGC vs influencer content: who posts it, what it costs, who owns it, what product gifting gets you, and how small DTC brands can use both together.Budget · October 13, 2026Influencer marketing budget for small brandsHow a small brand sets an influencer marketing budget: what a gifting kit costs, how to price a paid post from views, and cost per view.Strategy · October 12, 2026How to get influencers to promote your productHow to get influencers to promote your product without paying up front: find creators who fit, ask well, send the right thing and follow up once.Creators · October 11, 2026Nano influencers: how to find and vet themNano influencers and micro influencer marketing for small brands: what the tiers mean, why gifting fits them, how to find them by hand and how to vet them.Strategy · October 10, 2026Influencer marketing strategy for DTC brandsAn influencer marketing strategy for small DTC brands: seed product first, find who posts, then pay and boost the creators who prove themselves.

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