The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Industries · How to Market a Tea Brand With Creator SeedingHow to market a tea brand with creator seeding: what to send by format, which creators fit, when to seed, and which detox claims to keep out of the brief.Industries · Eyewear PR Package: Sunglasses and Prescription FramesHow to build an eyewear PR package: collect fit and Rx details, match creators to frames, avoid risky lens claims and measure untagged posts.Industries · Protein Powder PR Package: Seeding Fitness CreatorsProtein powder PR package playbook: what to send, which fitness creators to seed, why to ship by early December, and the claim rules to know.Industries · Sunscreen PR Package: What to Send and SPF Claims to AvoidBuild a sunscreen PR package that gets applied on camera: what to send, which creators to pick, a year-round calendar, and the SPF claims to keep out.Industries · Gifting Haircare Influencers: PR Packages & Creator RatesLearn how to segment your gifting list by hair type, pack a haircare PR package, and navigate beauty influencer rates when they ask for payment.Industries · Product Gifting for Baby and Kids Brands: A Complete GuideLearn how baby and kids brands can run effective product gifting campaigns, navigate child safety rules, and track untagged creator posts.Industries · How to Run a Makeup Seeding Campaign: Gifting InfluencersLearn how to run a makeup seeding campaign. We cover shade matching, gifting influencers, makeup PR packages, and tracking untagged GRWM mentions.Industries · How to Send Products to Influencers: Accessory BrandsLearn how to send products to influencers. A practical guide for fashion accessory brands to curate items, write PR notes, and track untagged placements.

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