See which creators post your competitors.
Follow the brands you compete with and Pozto puts them next to yours: how many creator videos each gets, week by week, and the creators who post them but not you.
- Your share of creator videos next to theirs, by videos, views or creators
- Creator videos about each brand, week by week
- Creators who post them but not you, ready to check and add
- Their most-viewed creator videos this month
Your brand next to theirs, in creator videos
- Share of creator videos: videos, views or creators for each brand in the last 30 days, yours on top.
- Side by side: creators, videos, views, how many tag the brand, and each brand’s latest video.
- Week by week: 12 weeks of creator videos per brand. A sudden jump usually means a competitor just sent out a round of products.
- Creators who post them but not you: people who posted a competitor in the last 30 days, haven’t posted you and aren’t on your list, with a Creator check and Add to creators.
- Your creators who posted a competitor: on your list, and a competitor showed up in their videos.
- Their most-viewed creator videos this month, with whether each tags or only names them.
How videos are counted
A video counts when its caption tags or names the brand. Every brand is counted the same way, yours included, so the comparison is fair. The videos come from creators Pozto reads for its brand pages and reports, from your own creators, and from one YouTube search a week for each brand you follow.
Competitors’ videos aren’t watched by the video check, which finds your own products on screen even when nobody names them. So your own Creators page can show more videos about you than this comparison does. Views show from Starter, like views everywhere in Pozto.
Your own accounts, next to creators’ videos about you
Your channels reads your brand’s own TikTok, Instagram and YouTube once a day: followers, views on a typical post, posts a week and your latest posts. Next to them: views on creators’ videos about you in the last 30 days, and their best videos, so you can see how much of your attention comes from creators. It’s on every plan.
How many competitors each plan follows
| Plan | Competitors | Views on their videos | Creator checks a month |
|---|---|---|---|
| Free | 1 | — | 10 |
| Solo | 3 | — | 100 |
| Starter | 5 | Yes | 300 |
| Growth | 10 | Yes | 1,000 |
| Brand | 25 | Yes | 3,000 |
What it doesn’t tell you
- Who a competitor paid or sent product to. Pozto sees public videos, not their deals.
- Paid ads, Instagram Stories and private videos. Only public TikToks, Reels and Shorts count.
- Videos that never name the brand. Without the video check, a competitor’s product on screen with no mention isn’t counted.
- Audience overlap or demographics. Platforms don’t make them public.
Looking for new creators rather than your competitors’? Influencer search finds them by what their videos are about.
Questions
How does Pozto know which creators post my competitors?
From captions: a video counts when it tags or names the brand. Pozto reads the videos of creators it follows for its brand pages, reports and creator search and your own creators, and searches YouTube for each brand you follow once a week.
Is competitor tracking free?
Yes, the Free plan follows 1 competitor. Solo follows 3, Starter 5, Growth 10 and Brand 25, across all your team’s brands. Views on their videos show from Starter.
Can I see how much a competitor spends on influencers?
No. Pozto doesn’t know who was paid or sent product. It shows the public videos about each brand and who made them.
Do competitors see that I follow them?
No. Nobody sees which brands you follow, and your own creators aren’t shown to anyone else.
Does it show my own social media analytics?
Your channels shows your accounts’ followers, typical views and recent posts next to creators’ videos about you. For watch time, reach and audience, use each platform’s own analytics.
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