Influencer tracking software that watches the video.
Pozto checks every TikTok, Reel and Short your creators post. You see who posted, exactly where your product appears and who went quiet, tagged or not.
Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
What influencer tracking software should answer
Most brands track creators in a sheet: a row per creator, a column for “posted?”, and a link someone pastes in after scrolling a feed. That works for ten creators. At fifty it becomes a weekly chore, and at two hundred nobody trusts the sheet anymore.
Good influencer tracking software should answer four questions for every creator, without anyone opening TikTok:
- Did they post? And when, so you know who is done, who is due and who went quiet.
- Is the product in it? On screen, said out loud or in the caption, with the exact second.
- Did they tag you? Many creators show the product and forget the tag. Others tag you and never show it.
- What do you send leadership? Proof you can forward, not a folder of screenshots.
Tag-based tools answer the first question only when the creator tags you. Pozto checks the video itself, so the answer doesn’t depend on the caption.
How Pozto tracks influencer posts
You add the creators you work with and photos of your products. Pozto then watches every new public video those creators post on TikTok, Instagram Reels and YouTube Shorts. Creators don’t need to connect their accounts or install anything.
From handle to proof in three steps.
- 01
Add creators and shipments
Paste handles, import a sheet or connect Shopify. Add what you sent and when it arrived.
- 02
Pozto watches every new video
Frames, audio and captions are checked against photos of your products.
- 03
Get proof, not screenshots
A daily digest with timestamps, and a weekly report you can forward to leadership.
Each video gets a status and a timeline. Frames are matched against your product photos, the audio is checked for your product and brand names, and the caption is read for tags and mentions. When the product shows up, you get the second it appears, so a reviewer can jump straight to it.
Statuses you can act on
| Status | What it means | What you do |
|---|---|---|
| Posted | A video with your product was found. | Nothing. It’s in your report. |
| Not tagged | The product is in the video, but the caption doesn’t tag you. | Ask for the tag, or just count it. |
| Check | Pozto isn’t sure. Maybe a similar bottle, or a quick glimpse. | Open the timestamp and confirm in a few seconds. |
| Waiting | Product delivered, no video yet. | Wait, or nudge when it’s overdue. |
| Ghosted | Well past your posting window with no video. | Send a nudge or close the creator out. |
“Check” matters. Detection isn’t perfect, so instead of guessing, Pozto shows you the frames it’s unsure about. You stay in control of what counts.
Influencer tracking tools vs a spreadsheet
Spreadsheets are still the default. In Traackr’s 2023 survey of 305 marketers, 56% said they track their seeding process in a spreadsheet, and 61% said fewer than half of the creators who receive a product end up posting. The sheet isn’t the problem. Filling it is.
| Spreadsheet | Pozto | |
|---|---|---|
| Finding new posts | Someone scrolls each profile | Checked automatically |
| Untagged posts | Missed unless someone notices | Found in the video |
| Where the product appears | Not recorded | Exact second, frames and audio |
| Late creators | Remembered, maybe | Flagged as waiting or ghosted |
| Reporting | Screenshots, pasted links | Daily digest and weekly report |
If you aren’t ready for a tool, our free influencer tracking spreadsheet has the columns we’d use. It also shows where a sheet breaks down.
Built for gifting and product seeding
Pozto starts from your own roster: the creators you sent product to. That makes it a good fit for product seeding and influencer gifting, where nobody is contracted to post and the post rate is the number that decides whether the program works.
- Paste handles, import a CSV or sync from Shopify (Growth plan).
- Add what you sent and when it arrived, so “late” means something.
- Get a daily digest of new posts, with timestamps.
- On Growth, send one-tap nudges you approve to creators who are late or forgot the tag.
What Pozto doesn’t do
We’d rather you know now. Pozto doesn’t track Instagram Stories, doesn’t download or license creator videos for reuse, and doesn’t handle shipping or creator payments. It isn’t a creator discovery database either. It tracks the creators you already work with, and on the Brand plan it can find creators who already show your product.
Pricing
You pay for the creators you’re tracking this month, not for seats or a yearly contract. The free plan covers your first 10 creators.
Monthly. Cancel anytime.
Pay for the creators you’re tracking this month, not for seats or a yearly contract.
Free
Try it on your next seeding
- 10 active creators
- 1 product
- Posted / not posted tracking
- On-screen detection
- Weekly digest
Solo
For your first gifting program
- 25 active creators
- 2 products · 1 seat
- On-screen and caption detection
- Daily digest
Starter
For brands testing seeding
- 50 active creators
- 3 products · 2 seats
- On-screen, audio and caption detection
- Daily digest
- CSV import
Growth
For always-on creator programs
- 250 active creators
- Unlimited products · 5 seats
- Untagged appearances
- One-tap nudges
- Weekly report and Shopify sync
Brand
For teams running many campaigns
- 1,000+ active creators
- Discover creators who already show you
- Sales attribution
- SSO, API and unlimited seats
Over your limit? Nothing stops tracking. Extra active creators are billed at your plan’s rate.
Comparing tools? Pozto vs GRIN · Pozto vs Modash · Seeding ROI calculator
Prices are converted from US dollars and rounded. You’re billed in the currency you choose.
Questions
Do creators need to connect their accounts?
No. Pozto checks the public videos creators post. Connecting accounts is optional and adds private stats like reach.
Which platforms does the influencer tracking cover?
TikTok, Instagram Reels and YouTube Shorts. Instagram Stories aren’t covered.
How does Pozto know it’s my product and not a similar one?
You upload a few product photos and names. Pozto matches them against video frames, speech and captions. When it isn’t confident, the video is marked “Check” so you can confirm it at the exact second.
Can I import creators from a spreadsheet?
Yes. Paste handles or import a CSV. On the Growth plan you can also sync from Shopify.
Is there a free plan?
Yes. Free covers 10 active creators and one product, with no time limit. See pricing for the paid plans.
Stop chasing screenshots.
Pozto is in private beta. Leave your work email and we’ll set up your first campaign with you.
Or book a demo