Find every serum, shelfie and routine your creators post.
Skincare shows up for a few seconds in a routine, often with no tag. Pozto checks each TikTok, Reel and Short against photos of your products, so you see who used yours and when.
Captions miss things. Video doesn’t.
Most tools read tags and captions. But creators often show your product without tagging you, or tag you without showing it. Pozto checks the video itself.
Built for product seeding and influencer gifting programs, where most creators never tag you.
Did they post?
See who posted and when, without opening a single feed. Add your gifting list and Pozto also flags who’s due and who went quiet.
Is the product in it?
On screen, said out loud or in the caption, down to the second.
Who already shows it?
Find creators who already show your product, tagged or not. They’re your warmest outreach.
Nudge, don’t chase
Creators who are late, or who showed your product without tagging you, get a friendly note you approve in one tap.
Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
Why skincare is hard to track
Skincare content rarely looks like an ad. A creator does a get ready with me, a night routine or a shelf tour, and your product is one of eight bottles. It’s on screen for two seconds while they pat it in. The caption lists nothing, or lists “my current routine” with no brands.
That makes the usual tracking methods miss a lot:
- Tag and caption search only finds posts where the creator tagged you or typed your name. Routines and shelfies often do neither.
- Scrolling feeds by hand works for ten creators. It breaks at a hundred micro creators posting several videos a week.
- Screenshots in a sheet prove a post exists, but not when your product appeared or for how long.
And skincare bottles look alike. A white pump bottle with a green label could be yours or three others on the same shelf. A match is only useful if it’s matched to your product, not just “a serum”.
What Pozto checks in each video
You upload a few photos of each product and its name. Pozto watches every new public video from the creators you track and checks three things together:
- Frames: is your product on screen, and from which second to which second.
- Audio: does the creator say the product or brand name out loud.
- Caption: did they tag you or name the product.
Each video gets a status: posted, check, waiting, ghosted or not tagged. “Not tagged” is the one skincare teams care about most: the creator showed your product but didn’t tag you. That’s a post you’d never find by searching your handle. See how untagged detection works.
Built for big seeding lists of micro creators
Skincare brands often seed dozens or hundreds of small creators at once: a launch, a new shade, a restock. Most won’t post, and the ones who do post on their own schedule. Pozto starts from your own gifting list:
- 01
Add who you sent it to
Paste handles, import a CSV or connect Shopify on Growth. Add the product and when it arrived.
- 02
Let Pozto watch
Every new TikTok, Reel and Short from those creators is checked. Creators don’t connect their accounts.
- 03
Read the digest
A daily digest lists new posts with timestamps, and who’s waiting or went quiet.
On Growth, late creators and creators who posted without a tag can get a friendly note you approve in one tap. No chasing in DMs. More on running seeding well in our product seeding page and the product seeding strategy guide.
From handle to proof in three steps.
- 01
Add creators and shipments
Paste handles, import a sheet or connect Shopify. Add what you sent and when it arrived.
- 02
Pozto watches every new video
Frames, audio and captions are checked against photos of your products.
- 03
Get proof, not screenshots
A daily digest with timestamps, and a weekly report you can forward to leadership.
Proof you can forward
When someone asks how the launch seeding went, you need numbers, not a folder of screenshots. Pozto keeps each post with its link, the product it showed and the exact seconds. Growth adds a weekly report you can forward to leadership. If you build your own, start from our free influencer report template.
Writing the brief? Ask creators to show the product clearly and say its name, but don’t make a tag a condition of the gift. Our influencer brief template has wording for this.
What Pozto doesn’t do yet
- It doesn’t capture Instagram Stories. It covers TikTok, Instagram Reels and YouTube Shorts.
- It doesn’t handle shipping, addresses or creator payments.
- It doesn’t manage usage rights or download videos for ads.
- It isn’t a creator discovery database. On Brand, it can find creators who already show your product.
Pozto is in private beta. Every plan is monthly, and the Free plan covers 10 creators.
Monthly. Cancel anytime.
Pay for the creators you’re tracking this month, not for seats or a yearly contract.
Free
Try it on your next seeding
- 10 active creators
- 1 product
- Posted / not posted tracking
- On-screen detection
- Weekly digest
Solo
For your first gifting program
- 25 active creators
- 2 products · 1 seat
- On-screen and caption detection
- Daily digest
Starter
For brands testing seeding
- 50 active creators
- 3 products · 2 seats
- On-screen, audio and caption detection
- Daily digest
- CSV import
Growth
For always-on creator programs
- 250 active creators
- Unlimited products · 5 seats
- Untagged appearances
- One-tap nudges
- Weekly report and Shopify sync
Brand
For teams running many campaigns
- 1,000+ active creators
- Discover creators who already show you
- Sales attribution
- SSO, API and unlimited seats
Over your limit? Nothing stops tracking. Extra active creators are billed at your plan’s rate.
Comparing tools? Pozto vs GRIN · Pozto vs Modash · Seeding ROI calculator
Prices are converted from US dollars and rounded. You’re billed in the currency you choose.
Questions
Can Pozto tell my serum apart from similar bottles?
It matches what’s on screen against the photos and names you upload for each product, and checks speech and the caption too. Clear photos from a few angles help most. Each match shows the exact seconds so you can confirm it yourself.
Does it find posts where the creator didn’t tag us?
Yes. That’s what the “not tagged” status is for: your product is in the video but not in the caption. Untagged appearances are included on Growth and up.
Do creators need to connect their accounts?
No. Pozto checks the public videos creators post. Connecting accounts is optional and adds private stats like reach.
Which platforms are covered?
TikTok, Instagram Reels and YouTube Shorts. Instagram Stories aren’t covered yet.
How much does it cost?
Free for 10 creators. Paid plans start at $69 a month for 25 creators, and Growth is $449 a month for 250. See pricing.
Stop chasing screenshots.
Pozto is in private beta. Leave your work email and we’ll set up your first campaign with you.
Or book a demo