See every taste test, recipe and fridge restock your creators post.

How food and drink show up in creator videos

• Taste tests and first tries: the pack held up to the camera, a bite, a verdict.
• Recipes: your sauce or flour is one ingredient of six.
• What I eat in a day and fridge restocks: your drink is in the hand for two seconds.
• Unboxings: the PR box opened on camera, before anything is tasted.

Most of these never tag the brand in the caption. A creator says “this new flavor is so good” and moves on. Searching your handle doesn’t find them; watching the videos does.

What Pozto checks in each video

You add photos of each product (the front, the back, each flavor) and its name. Pozto watches each creator’s public TikToks, Reels and Shorts while they owe a post, and checks every video it finds:

• On screen, every plan: your product held, opened, poured, eaten or shown to the camera, with the seconds it appears. Packaging with a readable name is the easiest thing for it to spot.
• The caption, from Solo: whether it tags you, and whether it says it was gifted or an ad.
• Said out loud, from Starter: every time your brand or product is named, with the words.
• Flavors and sizes: another flavor of a product you added counts as that product, marked as a variant.

Only clear sightings count. A can on a shelf behind the creator, or a plain glass of something, isn’t a video about you, so Pozto doesn’t count it.

Seeding drops, tastings and campaigns

1. 01

   Add who you sent it to

   Import your list, paste handles or upload your Shopify gift orders. Add the product and when it arrived.

2. 02

   Let Pozto watch

   Each creator is checked every few hours until they post. Creators don’t connect anything.

3. 03

   Act on what’s late

   Each creator shows Due, Late or Posted. Every plan drafts a friendly reminder; Growth sends it for you.

Invited creators to a tasting or a launch? Add it as an Event deal, so their posts after the event count the same way. From Starter, campaigns group a launch or a new flavor and compare posts, views, EMV and the cost of each video, from the cost of one gift you set on each product.

Disclosure, checked by country

From Solo, each post’s disclosure is graded clear, weak or none by the rules of the country you choose: “#gifted” next to your brand can be enough in the US, while the UK asks for “Ad” and Germany for “Werbung” up front. Paid creators need an ad word everywhere. See the rules by country.

What Pozto doesn’t do yet

• It doesn’t capture Instagram Stories. It covers TikTok, Instagram Reels and YouTube Shorts.
• It doesn’t ship product, handle cold chain or pay creators.
• It doesn’t track in-store sales. On every plan, it reads online orders paid with creators’ discount codes from your Shopify export.
• It isn’t a database of every creator: its search covers creators it has seen posting about brands and creators it adds by topic. On Brand, it also finds creators who already post about your brand on YouTube.

Start on the Free plan, which covers 10 creators, and pay monthly or yearly when you need more.