Find creators by what their videos are about.

Search what they post, not what their bio says

A bio says “skincare lover”. Their last 30 videos say whether they actually review serums, which brands they show, and how many people watch. Find creators matches every word you type against a creator’s name, handle, the brands their videos name and their captions from the last 90 days.

• Brands in their videos. Each result lists the brands their captions name, yours in green and your competitors in amber, so you can tell who already knows your category.
• Filters: platform, followers (under 10K up to 1M and more), views on a typical video, posted in the last 30 days, whether they posted a competitor, and whether they’re already on your list.
• Creator check on any result: typical views, engagement, how often they post sponsored content, who they tag and warning signs. Try it free.
• Add to creators puts them on your list, where Pozto watches for the videos they post about you, tagged or not.

Where the creators come from

Pozto’s index is built from public TikToks, Reels and Shorts it reads for its brand pages, private reports and competitor searches, and from creators it adds by topic (skincare, supplements, fitness, food, pets, home…) and creators like them. Pozto keeps their last 90 days of videos to search and reads each creator again every month, so it grows every day.

It isn’t a database of every account on every platform, and it doesn’t try to be: that’s what tools like Modash and HypeAuditor sell. Pozto’s is smaller and built for one question: who posts about products like yours, and do they deliver? Your own creators are never in it, and no team sees another team’s list.

How many results each plan shows

From a search to a posted video

1. 01

   Search

   Type what their videos should be about. Narrow by platform, size and typical views.

2. 02

   Check

   Open the Creator check on the ones you like: views on a typical video, sponsored posts, and the brands in their videos.

3. 03

   Add and send

   Add them to your creators and record what you sent. Pozto watches their TikTok, Reels and Shorts for the video.

4. 04

   See what it did

   Pozto finds the video, checks it for your product on screen or said out loud, and shows its views from Starter.

What it doesn’t do

• Audience age, gender or country. Platforms don’t make them public, and Pozto doesn’t guess them.
• Contact details. Pozto doesn’t sell a database of emails. Once a creator is on your list, Pozto looks for an email in their public bio.
• A marketplace or outreach at scale. You reach out to creators yourself; Pozto tracks what happens after.
• Rates. Pozto doesn’t estimate what a creator charges. The influencer rate calculator works one out from your own numbers.

Want to see who posts your competitors in particular? Competitor influencer analysis puts your brand next to theirs.