The influencer gifting platform that tells you who actually posted.

The hard part of gifting is after the box arrives

Running an influencer gifting program means a lot of small jobs: picking creators, getting addresses, shipping, following up and reporting. Most of the effort and most of the uncertainty is at the end. Did they post? Was the product in it? Can you prove it to your boss?

Gifted creators aren’t contracted, so posts come late, without tags, or not at all. In Traackr’s 2023 survey of 305 marketers, 61% said fewer than half of the creators who receive a product end up posting. If you can’t see who posted, you can’t tell a good gifting list from a bad one.

What Pozto does in your gifting program

Pozto is a gifted influencer platform for the part after delivery. It watches every new public TikTok, Reel and Short from the creators you gifted and checks the video itself against photos of your products.

• Post-rate tracking. Each gifted creator is marked posted, waiting or ghosted, so your real post rate is always up to date.
• Untagged posts. The product on screen or said out loud counts, even when the caption doesn’t tag you (Growth plan).
• The exact second. Every post shows when your product appears, so checking takes seconds.
• Nudges, not chasing. Late creators, or ones who forgot the tag, get a friendly note you approve in one tap (Growth plan).
• Proof. A daily digest of new posts, and a weekly report you can forward (Growth plan).

What Pozto doesn’t do, and what to use instead

Some gifting platforms try to do everything. Pozto doesn’t. It works next to whatever you already use to ship.

Getting the list in is easy: paste handles, import a CSV, or on Growth sync from Shopify. Add what you sent and when it arrived so “late” is measured from delivery.

Nudge, don’t chase

A gift isn’t a contract, so tone matters. Pozto drafts a short, friendly note for creators who are past your posting window, or who showed the product without tagging you. You read it, edit it if you want, and send it in one tap. Nothing goes out without your approval.

Hi Omar, hope you’re enjoying the Glow Serum! Any plans to share it this month?

Want more wording for outreach and follow-ups? Our gifting email templates cover the first message, “did it arrive?” and a polite no-post follow-up. And if a creator never posts, read what to do when a gifted creator didn’t post.

Pick a gifted influencer app by the number that matters

When you compare influencer gifting platforms, ask each one the same question: how will I know which gifted creators posted, including the ones who didn’t tag me? If the answer is “we read tags and mentions”, you’ll undercount. If you’re looking at GRIN or Modash, our GRIN alternatives and Modash alternatives pages lay out the differences.

Pricing

Monthly, cancel anytime, priced by the creators you’re tracking this month. Free covers 10 creators and one product. Solo is $69 a month for 25, Starter $149 for 50, Growth $449 for 250. See all plans.