Track untagged influencer posts, down to the second.
Creators show your product without tagging you all the time. Pozto checks the video itself, frames, audio and caption, so those posts get found and counted.
Captions miss things. Video doesn’t.
Most tools read tags and captions. But creators often show your product without tagging you, or tag you without showing it. Pozto checks the video itself.
Built for product seeding and influencer gifting programs, where most creators never tag you.
Did they post?
See who posted and when, without opening a single feed. Add your gifting list and Pozto also flags who’s due and who went quiet.
Is the product in it?
On screen, said out loud or in the caption, down to the second.
Who already shows it?
Find creators who already show your product, tagged or not. They’re your warmest outreach.
Nudge, don’t chase
Creators who are late, or who showed your product without tagging you, get a friendly note you approve in one tap.
Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
Why untagged posts go missing
Most influencer tools find posts by reading tags, mentions and hashtags. That’s fine when creators tag you. Often they don’t. A gifted creator shows your blush in a “get ready with me” video and tags the five other brands they’re wearing. Someone says your name out loud and writes nothing. Another tags you and never shows the product.
To track untagged influencer posts, you have to look at the video. The cards above are real public posts we checked: some tag the brand, some don’t, and the product is on screen in all of them. These creators and the brand aren’t Pozto customers.
How untagged product detection works
- 01
You add product photos and names
A few photos of each product from different angles, plus the names people actually say (“the pink serum”, the brand name).
- 02
Pozto checks frames, audio and caption
Video frames are matched against your photos. Speech is checked for your brand and product names. The caption is read for tags and mentions.
- 03
You get the exact second
Each match comes with a timestamp: on screen 0:04–0:11, said at 0:06, not tagged. Jump to it and confirm in seconds.
Each signal on its own is weak. A frame match can be a similar bottle. A spoken name can be about a competitor. Together they’re much more reliable, and Pozto shows you all three so you can see why a video was flagged.
Untagged UGC, sorted by what you can do with it
| What Pozto finds | Status | Typical next step |
|---|---|---|
| Product on screen, brand tagged | Posted | Count it |
| Product on screen, no tag | Not tagged | Count it, and ask for the tag if you want |
| Product said out loud, not shown | Spoken | Count it as a mention |
| Low-confidence match | Check | Open the timestamp and confirm |
| Tagged, product never shown | Posted, product not shown | Decide if it counts |
On the Growth plan, creators who showed your product without a tag can get a friendly note you approve in one tap, asking them to add it.
How accurate is it?
Not perfect, and we won’t pretend otherwise. Small products, fast cuts, bad lighting and look-alike packaging all make detection harder. When Pozto isn’t confident, it marks the video “Check” instead of guessing, and shows you the frames it’s unsure about. You decide what counts.
Better reference photos help most: the product from the front and side, in hand, and in the light creators actually film in.
Limits you should know about
- Public videos only. TikTok, Instagram Reels and YouTube Shorts. Private accounts aren’t checked.
- No Instagram Stories. Stories aren’t covered yet.
- Your roster, not the whole internet. Pozto watches the creators you add. On the Brand plan it can also find creators who already show your product.
- No video downloads. Pozto shows you where the product is. It doesn’t download or license videos for reuse as ads.
Where untagged detection fits
Untagged detection matters most in product seeding and influencer gifting, where nobody is required to tag you and every uncounted post makes your program look worse than it is. It’s also why our influencer tracking starts from the video, not the caption.
Untagged appearances are included on the Growth plan ($449 a month for 250 creators) and up. On-screen detection of tagged posts is in every plan, including Free. See pricing.
Questions
Can Pozto find posts that don’t tag or mention my brand at all?
Yes, if the product appears on screen or is said out loud in a public TikTok, Reel or Short from a creator you track. Pozto matches frames against your product photos and checks the audio for your names.
Does it detect logos or the product itself?
The product itself, from the photos you upload. A logo helps when it’s visible, but it isn’t required.
What happens when Pozto isn’t sure?
The video is marked “Check” with the timestamp of the possible match, so you can confirm or dismiss it in a few seconds.
Which plan includes untagged detection?
Untagged appearances are on Growth and Brand. Every plan, including Free, has on-screen detection. See pricing.
Does it work on Instagram Stories?
Not yet. Pozto covers TikTok, Instagram Reels and YouTube Shorts.
Stop chasing screenshots.
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