See every swatch, tutorial and “empties” your creators post.
Makeup, hair care and fragrance show up in tutorials, get-ready-with-me videos and favorites roundups, one product among many and often untagged. Pozto watches the creators you gift and finds each video that shows or names yours.
Captions miss things. Video doesn’t.
Most tools read tags and captions. But creators often show your product without tagging you, or tag you without showing it. Pozto checks the video itself.
Built for product seeding, influencer gifting and brand ambassador programs, where most creators never tag you.
Did they post?
See who posted and when, without opening a single feed. Add your gifting list and Pozto also flags who’s due and who went quiet.
Is the product in it?
On screen, said out loud or in the caption, down to the second.
@meccabeautyWho already shows it?
Find creators who already tag or name your brand and aren’t on your list yet. They’re your warmest outreach.
Nudge, don’t chase
Late creators get a friendly reminder drafted for you. On Growth, Pozto sends it, and asks creators who showed your product without tagging you to add the tag.
“Hi Mikayla, we loved your Dew Drops video! Would you add @glowrecipe to the caption?”Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
How beauty shows up in creator videos
- Tutorials and get ready with me: your palette is used for one step of ten.
- Swatches and first impressions: five shades on an arm, a verdict, the next brand.
- Favorites and empties: your bottle in a lineup at the end of the month.
- PR unboxings: the whole box on camera, often before anything is tried.
Captions list “products used” for some of these and nothing for the rest. Searching your handle finds the tagged ones and misses the routine where your mascara was on screen for four seconds.
What Pozto checks in each video
You add photos of each product (the front, the packaging, each shade) and its name. Pozto watches each creator’s public TikToks, Reels and Shorts while they owe a post, and checks every video it finds:
- On screen, every plan: your product held, applied, swatched, unboxed or shown to the camera, with the seconds it appears.
- The caption, from Solo: whether it tags you, and whether it says it was gifted or an ad.
- Said out loud, from Starter: every time your brand or product is named, with the words.
- Shades, scents and sizes: another shade of a product you added counts as that product, marked as a variant.
A match needs proof it’s yours: your name or logo readable, or packaging that couldn’t be another brand’s. A lipstick, tube or dropper whose label can’t be read looks like dozens of others, so it isn’t counted, and a product on a shelf behind the creator doesn’t count either. Saying your name out loud, or a tag in the caption, still finds the video.
Seeding lists and ambassador programs
- 01
Add who you sent it to
Import your list, paste handles or upload your Shopify gift orders. Add the products in the box and when it arrived.
- 02
Let Pozto watch
Each creator is checked every few hours until they post. A video about any product in the box counts.
- 03
Act on what’s late
Each creator shows Due, Late or Posted. Every plan drafts a friendly reminder; Growth sends it for you and asks untagged creators for the tag.
Beauty brands often run ambassador programs with monthly posts and discount codes. Pozto asks each ambassador for a number of posts every month and shows who’s on track (brand ambassador software); on every plan, orders paid with each creator’s code show as their sales, and a free affiliate program works out their commission.
Disclosure, checked by country
From Solo, each post’s disclosure is graded clear, weak or none by the rules of the country you choose: “#gifted” next to your brand can be enough in the US, while the UK asks for “Ad”, Germany for “Werbung” up front and Korea for “광고” or “협찬”. Paid and ambassador creators need an ad word everywhere. See the rules by country.
What Pozto doesn’t do yet
- It doesn’t capture Instagram Stories. It covers TikTok, Instagram Reels and YouTube Shorts.
- It doesn’t handle shipping, PR box assembly or creator payments.
- It doesn’t manage usage rights or download videos for ads.
- It isn’t a database of every creator: its search covers creators it has seen posting about brands and creators it adds by topic. On Brand, it also finds creators who already post about your brand on YouTube.
Start on the Free plan, which covers 10 creators, and pay monthly or yearly when you need more.
Monthly or yearly. Cancel anytime.
Pay for the creators you’re tracking this month. Products are unlimited on every plan, and you can cancel any time.
Free
Try it on your next seeding
- 10 active creators
- 1 brand · 1 seat
- 1 competitor · 10 creator checks a month
- Who posted and who’s late
- Spots your product in every video
- Reminder drafts for late creators
- Weekly email digest
- Free affiliate program, no cut
Solo
For your first gifting program
Everything in Free, plus:
- 25 active creators
- 1 brand · 2 seats
- 3 competitors · 100 creator checks a month
- Who tagged you, and who disclosed it
- Daily email digest
Starter
For brands testing seeding
Everything in Solo, plus:
- 50 active creators
- 1 brand · 3 seats
- 5 competitors · 300 creator checks a month
- Views, engagement and EMV per video and product
- Hears your brand said out loud, with their words
- Campaigns, with views and EMV for each
Growth
For always-on creator programs
Everything in Starter, plus:
- 250 active creators
- 3 brands · unlimited seats
- 10 competitors · 1,000 creator checks a month
- Reminders sent for you, with delivery confirmed
- Get the credit: ask every untagged video, see who added the tag
- Weekly report: views, EMV, campaigns compared
Brand
For teams running many campaigns
Everything in Growth, plus:
- 1,000+ active creators
- Discover creators who already show you
- 25 competitors · 3,000 creator checks a month
- 10 brands, SSO, API and unlimited seats
Over your limit? New creators are still added, but paused until you upgrade, close finished ones, or turn on extra creators at your plan’s rate.
Paid plans renew automatically each month or year until you cancel. Upgrades start right away, and you pay only the difference for the rest of the period. Downgrades start at your next renewal; the current period isn’t refunded.
Comparing tools? Pozto vs GRIN · Pozto vs Modash · Seeding ROI calculator
Prices are converted from US dollars and rounded. You’re billed in the currency you choose. Tax is added at checkout, based on your billing address.
Questions
Can Pozto tell my lipstick from another brand’s?
When your name, logo or packaging can be seen, yes, and each match shows the seconds so you can check. A bullet with no readable label isn’t counted, because it looks like many others; your name said out loud or tagged in the caption still finds the video.
Does another shade count?
Yes. Another shade, scent or size of a product you added counts as that product, marked as a variant.
Does it work for PR boxes with several products?
Yes. A deal can hold several products, and a video about any of them counts.
How much does it cost?
Free for 10 creators. Paid plans start at $69 a month for 25 creators, and Growth is $449 a month for 250. See pricing.
Stop chasing screenshots.
Start free with up to 10 creators, no card needed.
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