See every tub, shaker and “my pre-workout” your creators post.
Supplements show up in gym videos, kitchen counters and “what I eat in a day”, often without a tag. Pozto checks each TikTok, Reel and Short for your product on screen, said out loud or in the caption.
How supplements appear in creator videos
Fitness and wellness creators rarely make a dedicated ad for a gifted tub. Your product turns up in the background of a normal day:
- A shaker on the bench between sets.
- A scoop going into a smoothie in a “what I eat in a day”.
- Gummies on the counter during a morning routine.
- A spoken line like “my pre-workout” or “my protein”, with no brand on screen at all.
Tag search misses most of these. Watching every video from a hundred creators misses the rest. Pozto checks the video itself.
What Pozto checks
Upload a few photos of each product and its name. For every new public video from the creators you track, Pozto checks:
- Frames: your tub, bag, shaker or bottle on screen, with the exact seconds.
- Audio: your brand or product name said out loud.
- Caption: whether you were tagged or named.
Each video gets a status: posted, check, waiting, ghosted or not tagged. See how untagged detection works and how influencer tracking works.
From handle to proof in three steps.
- 01
Add creators and shipments
Paste handles, import a sheet or connect Shopify. Add what you sent and when it arrived.
- 02
Pozto watches every new video
Frames, audio and captions are checked against photos of your products.
- 03
Get proof, not screenshots
A daily digest with timestamps, and a weekly report you can forward to leadership.
Disclosure and health claims are your responsibility
Supplements are a regulated category. In the US, the FTC treats a free product as a material connection, so gifted creators should disclose it. Brands can be responsible for what creators say about their products, including health claims. Read the FTC’s Endorsement Guides FAQ and its Health Products Compliance Guidance, and talk to your own counsel.
Pozto doesn’t check compliance or judge claims. What it does is find the posts, show where and when your product appears, and show the caption. That gives your team one list to review, instead of hunting for posts you didn’t know existed. An untagged video is also often an undisclosed one, so the “not tagged” list is a good place to start.
Put disclosure and claim rules in your brief before you ship. Our influencer brief template has a section for both.
Seeding many creators at once
Supplement brands often seed a new flavor to dozens of gym and wellness creators. Pozto starts from your gifting list: paste handles, import a CSV, or connect Shopify on Growth. A daily digest lists new posts with timestamps, plus who’s waiting and who went quiet. On Growth, you can send late creators a friendly note you approve in one tap.
Planning the campaign? The product seeding strategy guide covers list size, timing and follow-up. Reporting on it? Start from the influencer report template.
What Pozto doesn’t do yet
- It doesn’t capture Instagram Stories. It covers TikTok, Instagram Reels and YouTube Shorts.
- It doesn’t review claims, check disclosures or give legal advice.
- It doesn’t handle shipping, addresses or creator payments.
- It doesn’t manage usage rights for ads.
Pozto is in private beta. Every plan is monthly, and the Free plan covers 10 creators.
Monthly. Cancel anytime.
Pay for the creators you’re tracking this month, not for seats or a yearly contract.
Free
Try it on your next seeding
- 10 active creators
- 1 product
- Posted / not posted tracking
- On-screen detection
- Weekly digest
Solo
For your first gifting program
- 25 active creators
- 2 products · 1 seat
- On-screen and caption detection
- Daily digest
Starter
For brands testing seeding
- 50 active creators
- 3 products · 2 seats
- On-screen, audio and caption detection
- Daily digest
- CSV import
Growth
For always-on creator programs
- 250 active creators
- Unlimited products · 5 seats
- Untagged appearances
- One-tap nudges
- Weekly report and Shopify sync
Brand
For teams running many campaigns
- 1,000+ active creators
- Discover creators who already show you
- Sales attribution
- SSO, API and unlimited seats
Over your limit? Nothing stops tracking. Extra active creators are billed at your plan’s rate.
Comparing tools? Pozto vs GRIN · Pozto vs Modash · Seeding ROI calculator
Prices are converted from US dollars and rounded. You’re billed in the currency you choose.
Questions
Can Pozto catch a spoken mention with no product on screen?
Yes. Audio is checked along with frames and the caption, so “my pre-workout from [your brand]” is found even if the tub never appears. Audio detection is on Starter and up.
Does Pozto check if creators disclosed the gift?
No. Pozto shows you each post and its caption, and flags posts that show your product without tagging you. Deciding whether a disclosure or claim is acceptable is up to your team and counsel.
Does it work with gym videos where the product is small?
It checks frames against the photos you upload, and each match shows the exact seconds so you can confirm it. Photos of the product from a few angles, including the shaker if you send one, help most.
Do creators need to connect their accounts?
No. Pozto checks public videos. Connecting accounts is optional and adds private stats like reach.
How much does it cost?
Free for 10 creators. Solo is $69 a month for 25, Starter $149 for 50 and Growth $449 for 250. See pricing.
Stop chasing screenshots.
Pozto is in private beta. Leave your work email and we’ll set up your first campaign with you.
Or book a demo