Influencer marketing for a small business, without a budget for it.
Most small brands start the same way: send product to a few creators who’d genuinely use it, and see who posts. Pozto finds creators, then watches the ones you send to and shows you who posted, even without tagging you. It’s free for your first 10 creators.
Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
Where to start with little money
- 01
Gift before you pay
A free product costs you its cost price and postage, not a fee. Smaller creators often post about a gift that fits what they already film. Our guide to PR packages covers what to send.
- 02
Pick 20 to 40 creators who post products like yours
Micro and nano creators (about 1,000 to 100,000 followers) answer brands and post about gifts. See how to find micro-influencers.
- 03
Ask, then ship
A short message that names one of their videos and asks for an address. The gifting emails have every message from the first one to the thank-you.
- 04
See who posted, then do it again
Send your next launch to the creators who posted, plus a new batch like them. Pay the ones who did well, or invite them to an affiliate program.
What Pozto does for a small team
- Finds creators by what their videos are about, with the brands they post and a free Creator check on each. See influencer search.
- Watches the creators you send to on TikTok, Instagram Reels and YouTube Shorts, and finds your product in their videos, tagged or not.
- Shows who posted and who’s late, and drafts a friendly reminder for late creators.
- Checks the disclosure on each post, so a gift isn’t posted as if you paid nothing.
- Runs an affiliate program for creators who sell: their link, their code, what each is owed. Free on every plan, and Pozto takes no cut.
- Imports your Shopify gift orders, so the creator list makes itself.
What it costs
| Plan | Price | Creators watched | For |
|---|---|---|---|
| Free | $0 | 10 | Your first gifting campaign |
| Solo | $69 a month | 25 | A founder sending every month |
| Starter | $149 a month | 50 | A small team, with each post’s views |
What it won’t do
- Pay creators or ship products. You send product and money your usual way; Pozto tracks what happens after.
- Sell you an audience. There’s no marketplace and no contact database. You choose and contact creators yourself.
- Guarantee posts. A gift never obliges a post. Pozto tells you, quickly and honestly, who did.
Questions
How can a small business start influencer marketing?
Send your product to 20 to 40 small creators who already film products like yours, ask before you ship, and track who posts. Then send your next launch to the ones who did, and pay the best.
How much does influencer marketing cost for a small business?
Gifting costs your product at cost plus packaging and postage. Paid posts from small creators vary widely; the influencer rate calculator works out a fair fee from a creator’s typical views. Pozto itself is free for 10 creators.
Is Pozto free?
Yes, for up to 10 creators, with no card. Solo is $69 a month for 25 and Starter $149 for 50.
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