FREE TEMPLATE

UGC contract template

A plain-English agreement for paid UGC: what the creator makes, when, what you pay, and exactly where and for how long you can use the videos. Copy it, fill in the brackets, and send it with your brief.

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UGC content agreement
UGC CONTENT AGREEMENT

This agreement is between [Brand legal name] (“Brand”) and [Creator full name, @handle] (“Creator”), dated [date].

1. DELIVERABLES
Creator will make [number] video(s) about [product]:
- Length and format: [e.g. 9:16 vertical, 20–45 seconds]
- Hooks: [number] different opening hooks per video
- Raw footage: [included / not included]
- Brief: as described in the brief attached, in Creator’s own voice

2. TIMELINE
- Product shipped by: [date]
- First drafts due: [date]
- Revisions: up to [1–2] rounds, requested within [3] business days of each draft
- Final files due: [date]

3. FEE AND PAYMENT
- Fee: [amount] for the deliverables above, plus the product
- Add-ons: [extra hooks / raw footage / usage below]: [amount]
- Payment: [e.g. 50% on signing, 50% on delivery of final files], by [method], within [X] days of invoice

4. OWNERSHIP AND USAGE LICENSE
Creator keeps ownership of the videos. Creator grants Brand a [non-exclusive] license to use the final videos:
- Channels: [Brand’s organic social accounts / website / email / paid ads on TikTok, Instagram, Facebook, YouTube]
- Term: [3 / 6 / 12] months from [date of first use / delivery]
- Territory: [worldwide / United States / list]
- Edits: Brand may [trim, add captions, music and its logo / cut with other footage]
- After the term, Brand will stop new uses. Organic posts already published may stay up [yes / no].

5. ADS FROM CREATOR’S ACCOUNT (if agreed)
Creator will [post the video on their account and] provide a [TikTok Spark Ads code / Meta partnership ad code] valid for [period]. Fee: [amount / included].

6. EXCLUSIVITY (if agreed)
For [period], Creator won’t make paid content for [named competitors / category]. Fee: [amount / included].

7. DISCLOSURE
Where the video is posted on Creator’s account, Creator will disclose the relationship clearly, for example “#ad” or the platform’s paid partnership label. Brand will make the connection clear in ads that use the videos.

8. CREATOR’S PROMISES
- The videos are Creator’s original work.
- Creator has permission from anyone who appears in them.
- Music and other material in the videos is licensed for this use, or the files are delivered without it.
- Creator won’t make claims about the product that Brand hasn’t approved.

9. CANCELLATION
Either party may cancel in writing before final files are delivered. Brand pays for work delivered up to then: [e.g. 50% of the fee after first drafts]. Creator returns or keeps the product: [choose].

10. SIGNATURES
Brand: ______________________ Name, title: __________ Date: ______
Creator: ____________________ Name: _______________ Date: ______
This template isn’t legal advice, and it isn’t a substitute for a lawyer who knows your country’s law. For large fees or long licenses, have one review it.

How to fill it in

  • Deliverables. Count everything: videos, hooks per video, raw footage. “3 videos with 2 hooks each” is 6 versions to test in ads.
  • Revisions. Cap the rounds and the days to ask. Unlimited revisions are the most common cause of a deal going sour.
  • Usage license. The heart of a UGC deal. List the channels, the dates and the territory. Paid ads, longer terms and ads from the creator’s account each cost more; price them in section 3, not later.
  • Ownership. The template has the creator keep ownership and license the videos to you, which is how most UGC deals work. If you want to own the videos outright, that’s a different clause and a bigger fee; ask a lawyer to write it.
  • Disclosure. Paid content needs a clear ad label when it’s posted on the creator’s account, and the connection should be clear in your ads. See our disclosure guide.
  • Music. Trending sounds on TikTok or Instagram often aren’t licensed for ads. Ask for files without music, or with music you’ve licensed.

What to agree before you send it

  1. 01

    Price it

    Work out the fee from the base rate and the add-ons with the UGC rate calculator, so the creator sees the same numbers you do.

  2. 02

    Write the brief

    What the video is for, what it must show and what to avoid. Our influencer brief template has a UGC version.

  3. 03

    Send both together

    The brief explains the work; the agreement says what it costs and what you can do with it.

Licensing a video a creator already posted

For a gifted creator’s post that did well on its own, you don’t need the whole agreement: sections 4 to 7 are enough, with the fee. Our guide to UGC usage rights has an email to ask with.

Pozto finds the posts your gifted and paid creators make on TikTok, Instagram Reels and YouTube Shorts, tagged or not, and from Starter shows each one’s views, so you can see which are worth licensing. Contracts and payments stay with you. Start free with up to 10 creators.

Questions

What should a UGC contract include?

The deliverables, deadlines and revision rounds, the fee and when it’s paid, and a usage license that names the channels, the dates and the territory. Add ads from the creator’s account, exclusivity and disclosure if they apply.

Who owns UGC after I pay for it?

The creator, unless the contract transfers ownership. Most UGC deals license the videos to the brand for named channels and a set time instead.

Do I need a contract for gifted UGC?

Not to send a gift. But if you want to use a gifted creator’s video in your ads or on your site, get their permission in writing, with the channels and how long.

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