The product seeding platform that knows who posted.
Seeding only pays off when you know which creators actually showed your product. Pozto checks every video they post, tagged or not, and tells you the second it appears.
Built from real public posts, checked by hand. Glow Recipe isn’t a Pozto customer or partner.
Seeding ROI comes down to one number
Product seeding is simple: you send product to creators with no contract and hope they post. Whether a product seeding campaign worked comes down to one number, the post rate. Send 100 kits and get 20 posts, and each post cost five kits. Get 40 posts and the same budget did twice the work.
That number is usually low, and usually guessed. In Traackr’s 2023 survey of 305 marketers, 61% said fewer than half of the creators who receive a product end up posting. Most teams find out by scrolling feeds, which means the posts they don’t find don’t count.
Try the numbers on your own program with the product seeding ROI calculator. Changing the post rate alone moves the cost per post more than anything else you control.
Why seeded posts go uncounted
A gifted creator owes you nothing, so they post on their own terms. They show the serum in a “get ready with me” video and never tag you. They mention you out loud but not in the caption. They post six weeks later, after you stopped looking. Tag-based tools and manual checks miss all of these.
- Untagged posts. The product is on screen, the caption doesn’t mention you.
- Late posts. Gifted creators post when it suits them, often weeks after delivery.
- Spoken mentions. Your name is said, not written.
- Buried appearances. The product shows up for three seconds in a longer video.
Every one of these is a post you paid for. Pozto checks the video itself, frames, audio and caption, so they get counted. More on how that works on the untagged product detection page.
How Pozto works as an influencer seeding platform
- 01
Add your seeding list
Paste handles or import a CSV of the creators you sent product to. Add what you sent and when it arrived. On Growth, sync orders from Shopify.
- 02
Pozto watches every new video
Each creator’s new public TikToks, Reels and Shorts are checked against photos of your products. Creators don’t connect anything.
- 03
See your real post rate
Who posted, who’s due and who went quiet, with the second your product appears in each video. Untagged posts count too.
- 04
Nudge the late ones
On Growth, creators who are late or forgot the tag get a friendly note you approve in one tap.
You get a daily digest of new posts and, on Growth, a weekly report you can forward to leadership. No screenshots.
What a product seeding platform should and shouldn’t do
“Influencer seeding tool” covers a lot of products. Some are marketplaces that find creators, some handle shipping and addresses, some are full CRMs. Pozto does one part well: proving what happened after the product arrived.
| Part of seeding | Pozto |
|---|---|
| Finding creators to seed | Not a discovery database. On Brand, finds creators who already show your product. |
| Collecting addresses, shipping kits | No. Use your store, a gifting app or a spreadsheet. |
| Tracking who posted | Yes, from the video, tagged or not. |
| Where the product appears | Yes, the exact second, on screen or said out loud. |
| Follow-ups | One-tap nudges you approve (Growth). |
| Reporting | Daily digest, weekly report (Growth). |
| Sales attribution | Brand plan. |
Planning your first program? Read our product seeding strategy guide, and use the gifting email templates for outreach and follow-ups.
Pricing that fits seeding
Seeding volume goes up and down. Pozto charges for the creators you’re tracking this month, monthly, with no yearly contract. Free covers 10 creators. Starter is $149 a month for 50, and Growth is $449 a month for 250 with untagged appearances, nudges and Shopify sync. See all plans.
Questions
What is product seeding?
Sending free product to creators without a paid contract, in the hope they try it and share it. Our influencer seeding guide covers how programs are set up.
What’s a good post rate for a seeding campaign?
It varies a lot by vertical, creator size and how well you pick creators. What matters more is measuring your own rate accurately, which means counting untagged and late posts too.
Does Pozto ship products or collect creator addresses?
No. Pozto tracks what happens after delivery. Keep shipping in your store or gifting tool, and import the list by CSV or Shopify sync.
Does it count posts that don’t tag our brand?
Yes. Pozto checks frames, audio and captions, so a video that shows your product without a tag is found and marked “Not tagged”. Untagged appearances are on the Growth plan and up.
Do creators have to opt in?
No. Pozto checks public videos. Creators don’t connect accounts or install anything.
Stop chasing screenshots.
Pozto is in private beta. Leave your work email and we’ll set up your first campaign with you.
Or book a demo