The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Seasonal · How to Get Your Product in Gift Guides: Seed by Mid-NovemberHow to get your product in gift guides from creators this holiday season: a dated seeding timeline, what to put in the box, and how to track the results.Seasonal · Black Friday PR Package Ideas: Building Pre-Sale HypeDiscover non-affiliate Black Friday PR package ideas to drive organic video unboxings and get your brand on holiday wishlists early.

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