The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Strategy · TikTok Shop Free Samples: A Complete Guide for BrandsLearn how the TikTok Shop free sample program works, the rules for creators, and how it compares to traditional product seeding across platforms.Strategy · What to Write in a PR Package Note (With Templates)Learn what to write in a PR package note. Get copy-paste templates and actionable advice to encourage organic unboxing videos from creators.Strategy · Influencer whitelisting: Spark and partnership adsInfluencer whitelisting explained: how TikTok Spark Ads and Meta partnership ads work, when to boost a gifted post, and the rights and disclosure it needs.Strategy · How to get influencers to promote your productHow to get influencers to promote your product without paying up front: find creators who fit, ask well, send the right thing and follow up once.Strategy · Influencer marketing strategy for DTC brandsAn influencer marketing strategy for small DTC brands: seed product first, find who posts, then pay and boost the creators who prove themselves.

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