The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Budget · How Much to Pay Influencers: Free Product vs. a FeeHow much to pay influencers when you send free product: what counts as payment, which asks justify a fee, and how to set one from past views.Budget · Influencer marketing budget for small brandsHow a small brand sets an influencer marketing budget: what a gifting kit costs, how to price a paid post from views, and cost per view.

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