The Pozto blog

Practical articles for brands that send product to creators: what to send, who to send it to, and how to tell what it returned.

Creators · UGC vs influencer content: what’s the difference?UGC vs influencer content: who posts it, what it costs, who owns it, what product gifting gets you, and how small DTC brands can use both together.Creators · Nano influencers: how to find and vet themNano influencers and micro influencer marketing for small brands: what the tiers mean, why gifting fits them, how to find them by hand and how to vet them.

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