A Traackr alternative that checks the video itself.

The short answer

If you need one platform to find creators, run campaigns, pay creators and benchmark performance across brands and markets, Traackr is built for that, and Pozto isn’t. If you already gift product and your real question is “who posted, and is our product actually in the video?”, that’s the job Pozto is built for.

Traackr’s site describes “content tracking” but doesn’t say how posts are matched or whether it finds products in videos that don’t tag you. Pozto matches the video against photos of your product, so a creator who shows it without tagging you still counts.

How much does Traackr cost?

Traackr doesn’t publish prices. Its pricing page has a request form and says: “Schedule a call with one of our platform specialist to get you more information on our pricing and packages.” It lists no plans, prices or contract terms.

We didn’t find a reliable price on review sites either, so the only way to know is to ask Traackr. Pozto lists its prices: free for 10 creators, then $69, $149 or $449 a month, and from $999 a month for 1,000+ creators. Yearly billing saves 20%, and you can cancel anytime.

Pozto vs Traackr at a glance

Where Traackr is the better fit

• Finding new creators. Traackr searches millions of creators, with lookalike recommendations and brand safety checks. Pozto’s search covers only creators it has seen posting about brands and creators it adds by topic, plus, on the Brand plan, creators who already post about your brand on YouTube.
• Measuring a whole program. Traackr compares paid and organic, boosted and non-boosted performance across networks. Pozto reports on gifted posts, not your whole creator spend.
• Seeding logistics. Shopify and ecommerce integrations for product seeding and fulfillment. Pozto doesn’t collect addresses or ship anything.
• Payments. Traackr pays creators as part of campaign management. Pozto doesn’t.
• Instagram Stories. Pozto checks TikTok, Reels and Shorts, not Stories.

Where Pozto is the better fit

Tracking by tags works when creators follow the brief. With gifted product, many don’t. They show the product and forget the tag, or tag you in a video where the product never appears.

• It finds your product in the video. Pozto matches the video against photos and names of your products, and shows the exact second it appears. No hashtag needed. See how untagged detection works.
• It catches tags without the product. A tag in the caption doesn’t mean the product is in the video. Pozto shows you which posts actually feature it.
• Every creator gets a status. Posted, due, late or waiting, so you see who’s done and who went quiet.
• Reminders done for you. Every plan drafts reminders for late creators. On Growth, Pozto sends them, and asks creators who showed the product without tagging you to add the tag.
• Prices you can see. Free for your first 10 creators. Growth covers 250 creators for $449 a month, and extra creators cost $2 a month each.

Use both

If Traackr already runs your program, keep it for discovery, payments and program reporting. Import the creators you gift into Pozto with a CSV. Pozto then watches their new videos until they’ve posted for each gift, and tells you which ones show your product, including the posts that never tagged you.

Other Traackr alternatives

If you’re weighing Traackr against CreatorIQ or Upfluence, you’re mostly comparing enterprise platforms and contracts. See Pozto vs CreatorIQ and Pozto vs Upfluence. Still tracking posts in a sheet? Try the free tracking spreadsheet, or see how influencer tracking works in Pozto.

Pozto pricing