Instagram engagement rate calculator
Check an Instagram creator before you send them product. Enter their last few Reels and see how many viewers react.
Instagram shows likes (unless the creator hides them), comments and, on Reels, views. Only the creator sees shares and saves: leave them at 0, or ask for a screenshot of their insights.
| Views | Likes | Comments | Shares | Saves | Remove | |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 |
Engagements = likes + comments + shares + saves. By views = all engagements ÷ all views. By followers = engagements per post ÷ followers.
What you can see on Instagram
- Views: on Reels, in the creator’s Reels tab.
- Likes: under the post, unless the creator hides the count. Hidden likes count as 0 here, so note it rather than reading the rate as low.
- Comments: under the post.
- Shares and saves: only the creator sees these. Leave them at 0, or ask the creator for a screenshot of the post’s insights.
Because shares and saves are usually missing, an Instagram rate looks lower than a TikTok rate for the same reaction. Compare Instagram creators with each other, not with TikTok creators.
Reels, by views
Reels reach people who don’t follow the creator, much like TikTok. For a creator who mostly posts Reels, engagement by views and average views are the numbers to compare. For photo posts and carousels, which mostly reach followers, the rate by followers is fairer.
Questions
How do you calculate Instagram engagement rate?
By views: (likes + comments + shares + saves) ÷ views, for Reels. By followers: the average engagements per post ÷ followers.
What if the creator hides likes?
Hidden likes count as 0, so the rate comes out low. Ask the creator for a screenshot of the post’s insights, or compare comments only.
Can I paste an Instagram link?
Not yet. Instagram doesn’t share these numbers with other sites through its official tools, so enter them from the post.
Stop chasing screenshots.
Start free with up to 10 creators, no card needed.
Start freeOr continue with Google
