FREE TOOL

YouTube engagement rate calculator

Paste a creator’s recent videos or Shorts. The views, likes, comments and subscribers fill in from YouTube, and you see how many viewers react.

Fills in the video’s views, likes and comments, and the channel’s subscribers, from YouTube. Add one link per post.
ViewsLikesCommentsRemove
1
2
3
The starting numbers are an example, not a real creator. Enter the creator’s last few posts.
Engagement rate by views7.37%
Engagement rate by followers6.06%
Average views per post19,733
Engagements per post1,455
Average views ÷ followers82.2%

Engagements = likes + comments + shares + saves. By views = all engagements ÷ all views. By followers = engagements per post ÷ followers.

YouTube shares a video’s public counts with other sites through its official API, so you don’t have to copy them. Paste one link per video. The channel’s subscriber count fills in too, unless the creator hides it.

  • Views, likes and comments come from YouTube. A creator can hide likes; those count as 0.
  • Shares and saves aren’t public on YouTube, so the rate uses likes and comments only.
  • Nothing is stored. The link is read once to fill in the form.

Shorts and long videos

Shorts are watched by many people who don’t subscribe, so judge them by views. Long videos are watched mostly by subscribers and get fewer views but more comments. Don’t mix the two in one calculation: enter Shorts with Shorts and long videos with long videos.

After you send the product, Pozto watches the creators you gifted on YouTube and finds the Shorts that show it, tagged or not. Start free with up to 10 creators.

Questions

How do you calculate YouTube engagement rate?

By views: (likes + comments) ÷ views. By subscribers: the average likes and comments per video ÷ subscribers.

Does it work with YouTube Shorts?

Yes. Paste the Short’s link, the same as a long video.

Why are likes 0?

The creator has hidden the like count on that video, so YouTube doesn’t share it.