Influencer disclosure checker
Paste a creator’s post, your brand name and the country where it’s seen. In a few seconds you’ll see whether the post clearly says it was a gift or an ad by that country’s rules, what it says, and where.
- Clearly disclosedThe platform’s partnership label, the country’s ad word up front (“#ad” in the US), or a gift word next to the brand’s name where the country accepts one.
- Weakly disclosedA gift word without the brand (“#gifted”, “#pr”), a word the country doesn’t accept (“#ad” in Germany), or a clear one buried below where the caption is cut off.
- Not disclosedNothing in the caption says it was a gift or an ad.
This says what the post shows by the country’s words, not whether it’s legally enough: that also depends on how prominent the label is. See the rules by country
Pozto checks every gifted post like this, including what creators say and show in the video. Start free
What it checks
Most countries ask creators to say when a brand gave them something, and that includes free products. The checker looks for the signs regulators and platforms look for, in this order:
- The platform’s own label. YouTube’s “Includes paid promotion”, which YouTube shares for any video. This free checker can’t see Instagram’s or TikTok’s labels, so for those the caption decides.
- The country’s ad words. Each country you can pick has its own: “#ad” or “sponsored” in the US, “Ad” in the UK, “Werbung” or “Anzeige” as the first word in Germany, “Publicité” in France, “광고” in South Korea, “広告” or “PR” in Japan. A caption written mostly in Korean or Japanese is graded by Korea’s or Japan’s rules.
- Gift words next to your brand. “Gifted by @yourbrand” or “thanks @yourbrand for sending this”, in the countries that accept a gift label for a gift: the US, Canada and India, and Italy, the Netherlands and Brazil with their own words. A gift word on its own, like “#gifted”, doesn’t say who it’s from.
- Where it is. A label below the point where the caption is cut off (about 150 characters on TikTok and Instagram) is easy to miss.
| Result | What it means |
|---|---|
| Clearly disclosed | The platform’s label, the country’s ad word up front, or a gift word next to your brand’s name where the country accepts one, before the caption is cut off. |
| Weakly disclosed | A gift word without the brand, a word the country doesn’t accept (“#ad” in Germany, “#gifted” in the UK), or a clear label buried below where the caption is cut off. |
| Not disclosed | Nothing in the caption says it was a gift or an ad. |
What it doesn’t tell you
- Whether it’s legally enough. That also depends on how prominent the label is, and on what the deal was. See the rules by country.
- What the video says. Many rules ask for the disclosure in the video as well, said out loud or shown on screen. The free checker reads the caption only.
- Instagram captions from a link. Instagram only shares captions with apps it has approved. For a Reel, paste the caption instead of the link.
How to fix a weak or missing disclosure
- 01
Ask, don’t accuse
Most creators leave it out by accident. Thank them for the post first, then ask them to add it.
- 02
Give them the exact words
The words the creator’s country expects, at the start of the caption: “Gifted by @yourbrand” is fine in the US, but the UK, Germany and others want an ad label such as “Ad” or “Werbung”. Check the rules by country, and don’t leave it to them to guess.
- 03
Put it in your brief next time
Say where the disclosure goes and what it says before the product ships. Our influencer brief template has a section for it.
Why brands should check, not just creators
In the US, the FTC says brands should tell creators to disclose and keep an eye on whether they do. The UK, Germany, France and others hold the brand responsible too. Checking the posts you gifted, and asking for a fix when the label is missing, is the part you control. Read what the FTC asks for gifted products and how paid partnership labels work.
Questions
Is this disclosure checker free?
Yes. There’s no sign-up, and the post isn’t saved: it’s read through the platform’s public embed service and checked on the spot.
Which platforms does it work with?
TikTok and YouTube links work directly. For Instagram, paste the caption, because Instagram only shares captions with apps it has approved. Any caption can be pasted, from any platform.
Is “#gifted” enough?
Often not on its own. In the US the FTC expects the brand to be named, like “Gifted by @brand”, and the UK and Germany want an ad label even for a gift. Pick the country in the checker to see, or read the rules by country.
Which countries’ rules does it know?
Fourteen: the US, the UK, Canada, Australia, India, Germany, France, Spain, Italy, the Netherlands, Sweden, Brazil, South Korea and Japan. They’re the same rules Pozto grades your creators’ posts by, set in Settings → Disclosure rules.
Does a clear result mean the post is legal?
No. The checker says what the post shows. Whether that’s enough depends on the country and how prominent the label is, and it isn’t legal advice.
Can I check every post from a gifting campaign?
Pozto does that for you. It watches the creators you gifted, finds each post that shows your product, tagged or not, and shows whether it’s disclosed. See how product seeding works in Pozto.
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